Emergence and Significance of of Product Placement and Branded Entertainment

For those thinking that subliminal forms of communicating is dead, think again. It’s alive and doing well – may be not overtly, but in surreptitious ways in the form of product placements and branded entertainment. Even a casual look at today’s film or television content amply shows an array of product placements some very subtle …

Emergence and Significance of of Product Placement and Branded Entertainment Read More »